Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.


We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing


Chinese Online
Brand Profile

Social Media



Tour Operator
& Agent Training

Chinese Websites

China Welcome

Our Clients

Latest from Blog

What is Douyin?

If you’re thinking of doing business in China, you may have come across Douyin. Douyin is the Chinese version of popular, worldwide, social media app TikTok. Douyin, founded in September 2016 originally under the name, is an app in which the user is a fed a never-ending stream of short videos in a scrolling

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Traditional Chinese food

10 things you need to know about Chinese dining traditions

Here are 10 things about Chinese dining traditions that you need to know. Chinese people like to sit at a round table to share food, and there are rules for the distribution of seating. Generally speaking, the host’s seat is opposite the door. If it is a large private room with multiple dining tables and

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Chinese travel whispers (6/7/2023)

Our most recent bitesize update on the Chinese travel market #chinesetravelwhispers 1. The VisitBritain China Market webinar last week was full of optimism for a strong second half of the year as flight capacities between the UK and China are expected to return to 2019 levels by the end of the summer. 2. The UK is outperforming the

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“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales

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