Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.


We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing


Chinese Online
Brand Profile

Social Media



Tour Operator
& Agent Training

Chinese Websites

China Welcome

Our Clients

Latest from Blog

What can all tourism destinations learn from the story of Harbin?

Harbin is a city in Northern China. This winter, thanks to an outstanding marketing and customer engagement strategy involving the residents as well as the tourism industry, the city has welcomed six million visitors already and is expecting millions more over the Chinese New Year. The city’s winter tourism success story is turning heads, and

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“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales

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