UK- based Agency Specialising in Chinese Visitors

Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.

Services

We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Public
Relations

Chinese Online
Brand Profile

Trade
Representation

Social Media

Research

Chinese Websites

Tailored
Sales Missions

Tour Operator
& Agent Training

China Welcome
Training

Our Clients

Latest from Blog

Three Chinese tourists explore English Heritage's Dover Castle

The Chinese Global Study Tour Phenomenon

July 20, 2021 No Comments

What is a global study tour, who goes on them, and why are they so vital to the future of UK inbound Tourism? As the

China Travel Outbound rebrands as Guanxi

July 8, 2021 No Comments

Chinese travel PR and representation agency, China Travel Outbound, has today rebranded as Guanxi. Guanxi (pronounced gwan-she) is a Chinese word which describes the personal

Chinese students could add £1.7bn to British Tourism this year

June 25, 2021 No Comments

The Chinese student market could be an excellent target for British tourism this year despite the ongoing complications of international travel. China is currently on

“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales
VisitBrighton