UK- based Agency Specialising in Chinese Visitors

Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.

Services

We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing

Public
Relations

Chinese Online
Brand Profile

Social Media

Trade
Representation

Research

Tour Operator
& Agent Training

Chinese Websites

China Welcome
Training

Our Clients

Latest from Blog

What is Xiaohongshu or Red Book?

April 7, 2022 No Comments

Just when you thought you had your Chinese social media sorted, and your WeChat and Weibo accounts are verified, populated and beginning to pay dividends,

Will Chinese students be back in Europe this year?

September 13, 2021 No Comments

As universities begin to open their doors again for the start of a new academic year, it’s not just the universities and their accommodation providers

Sussex University Internship at Guanxi

August 12, 2021 No Comments

Luke Lu, a postgraduate student at the University of Sussex, describes his experience as an intern at Guanxi in Brighton. I am a graduate student

“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales
VisitBrighton