Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.


We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing


Chinese Online
Brand Profile

Social Media



Tour Operator
& Agent Training

Chinese Websites

China Welcome

Our Clients

Latest from Blog

Chinese influencer sent by PR company Guanxi to visit Stonehenge

How many Chinese tourists can the UK expect this summer?

This is the 64 million dollar question and nobody is really keen to make a prediction. So many forecasts were made during Covid and most turned out to be way off the mark, such is the unpredictability of China. Chinese travel market experts (including Guanxi and many others) got their fingers burned. But we never

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Guanxi's Chinese travel contacts discuss latest developments in international travel.

Latest news on the Chinese Outbound Travel Market (15 Jan ’23)

10 more pieces of insight we’ve heard from the Chinese travel trade and media, and from UKinbound members, this week. #ChineseTravelWhispers – Part Two 1. One of China’s biggest tour operators told us enquiries are for longer stays than pre-pandemic, and they predict customers will demand higher quality hotel services and facilities. 2. Chinese tour

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“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales

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