Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.


We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing


Chinese Online
Brand Profile

Social Media



Tour Operator
& Agent Training

Chinese Websites

China Welcome

Our Clients

Latest from Blog

Travel Industry News | Surge in May Day Outbound Travel; Heilongjiang Highlights Success in Ice and Snow Tourism

China’s Outbound Tourism is getting back to Pre-Pandemic Levels Recent research from tourism intelligence firm ForwardKeys reveals that China’s outbound tourism is steadily regaining its pre-pandemic strength. In the first quarter of 2024, the issuance of flight tickets saw a consistent rise. As of April 3, reservations for the upcoming labour holidays are only 13%

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Travel News | Global Tourism Booming, Expected to Fully Recover by 2024

The United Nations World Tourism Organization expects that by the end of this year, the number of international tourists will return to the levels seen before the pandemic. On April 17th, UNWTO Secretary-General Pololikashvili mentioned during a major tourism event at the UN General Assembly that the number of international tourists in 2023 nearly reached

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Travel News | What are the trends for inbound and outbound tourism during the “May Day” holiday? The tourism economy returns to stable growth in the first quarter.

“May Day” Holiday Travel Set to Peak with High Demand for International Trips During the “May Day” holiday, travel to and from entering and leaving the country is heating up and is expected to reach its second peak after the Spring Festival in China. A representative from Mafengwo mentioned that there’s been a noticeable increase

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“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales

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