Guanxi (pronounced gwan-shee) is the new name for China Travel Outbound. Welcome to our new site!

UK-based PR and Representation Agency Specialising in China

We are specialists in marketing to the Chinese customer and offer a full range of marketing services, including PR, brand representation and social media activity.

Open your door to the Chinese tourist

Attract more Chinese visitors to your hotel, attraction, destination or business without the complications. Take a look around our site to see how we do it.


We combine the skills and resources of marketing professionals in our offices in the UK and China to provide a range of services.

Chinese Student Marketing


Chinese Online
Brand Profile

Social Media



Tour Operator
& Agent Training

Chinese Websites

China Welcome

Our Clients

Latest from Blog

When will the Chinese Travel Market Return?

For those of us working in the Chinese travel industry, Covid has been a very, very long haul. The virus first surfaced in Wuhan at the end of 2019 and, by 25th January 2020, the whole of Hubai province was locked down. Two days later , the Ministry of Culture and Tourism told travel agents to stop

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Chinese girl beneath lanterns

What is Xiaohongshu or Red Book?

Just when you thought you had your Chinese social media sorted, and your WeChat and Weibo accounts are verified, populated and beginning to pay dividends, people start asking if you are on Xiaohongshu (or Little Red Book, or Red Book, or just ‘RED’ – it’s all the same thing). Red Book is one of China’s

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Will Chinese students be back in Europe this year?

As universities begin to open their doors again for the start of a new academic year, it’s not just the universities and their accommodation providers who are keen to see how many Chinese students turn up physically for their enrolment week. European destinations, attractions and hotels are also key stakeholders in this market, and keen

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“We have been absolutely delighted with the efficient and reliable service that Guanxi has provided. Their connections to the Chinese travel trade and associated media are second to none.”

Julia Gallagher, Head of Sales

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