China Ready FAQ
This FAQ covers the essentials of what it means to be China Ready- from understanding Chinese outbound travel behaviours to the practical steps destinations and businesses can take to better attract, serve and engage Chinese visitors.
About Guanxi and the China Market
Guanxi is a UK-based PR and marketing agency specialising in China, offering a full range of services including cultural training, in-market PR, sales representation and social media activity. Being ‘China Ready’ means your service or product is tailored to appeal to Chinese travellers and comply with cultural and market expectations.
China is one of the world’s largest outbound traveller markets, with millions of Chinese citizens travelling overseas annually. Post-pandemic travel has rebounded strongly, making the Chinese outbound market a key source of high-value visitors for international destinations and brands.
Guanxi offers comprehensive Chinese marketing services including Public Relations, social media management on WeChat, Douyin and RedNote, Chinese travel trade representation, Chinese OTA (Online Travel Agency) optimization, Chinese student marketing, research services, website and app development, sales missions and roadshows, tour operator training and China Welcome training for staff. |
Preparing to Attract Chinese Visitors
Key platforms like WeChat, Douyin, Xiaohongshu (or RedNote) are important for reaching Chinese travellers. Guanxi can help you to set up verified accounts and manage them to grow followers and engagement.
Guanxi Group offers China Welcome Training to help staff deliver warm welcomes to Chinese visitors and shoppers. The training includes an introduction to the Chinese market, understanding of Chinese culture and travel history, and practical skills for front-line staff. This training addresses concerns over cultural nuances and helps staff assist Chinese guests in navigating products and services, which is vital for brand reputation, sales revenue and repeat visitation.
