There will be no charge to join the list, but participating hotels must be of a standard equivalent to 4 star or above, and be able to deliver against certain criteria including the provision of a free full breakfast option and at least two nights’ free of charge accommodation per trip (subject to availability). For certain influencers, there may be a financial contribution requested, but this is rare and will always be discussed beforehand. Most hospitality opportunities attract no charge.

Restaurants are also invited to sign up. Restaurants are required to deliver free of charge meals including wine and soft drinks. Opportunities to host will be determined by itineraries.

Each year, we organise trips for 15-20 KOLs and media to the UK on behalf of their tourism clients. Each hosting hotel receives the benefit of exposure in top magazines and websites, such as National Geographic Traveler, Mafengwo and Qyer. In many cases, hotels and restaurants also feature within posts on the Chinese social media platforms, WeChat and Weibo.

Our Managing Director, Helena Beard, said,

‘As the UK becomes more and more popular, and we emerge from the Coronavirus crisis, we are expecting an even greater number of Chinese KOLs and media to be visiting the UK and Europe. We create exciting itineraries for them to experience the attractions, destinations and sightseeing experiences of our clients.

We have a need for good quality, reliable hotel partners, particularly in London and Edinburgh and towns near our clients’ major attractions, such as Dover (for Dover Castle), Salisbury (for Stonehenge), and Bath (for the Roman Baths). In return, the hotels will benefit from money-can’t-buy endorsements on some of the most powerful media platforms in the world.’

Car rental companies, rail providers, domestic airlines, Mandarin-speaking tour operators, and private transfer providers are also invited to get in touch to register their interest in supporting future trips.