News

Read the latest news and views on Chinese tourism and overseas study from the Guanxi team.
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When will the Chinese Travel Market Return?

For those of us working in the Chinese travel industry, Covid has been a very, very long haul. The virus first surfaced in Wuhan at the end of 2019 and, by 25th January 2020, the whole of Hubai province was locked down. Two days later , the Ministry of Culture and Tourism told travel agents to stop

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Chinese girl beneath lanterns

What is Xiaohongshu or Red Book?

Just when you thought you had your Chinese social media sorted, and your WeChat and Weibo accounts are verified, populated and beginning to pay dividends, people start asking if you are on Xiaohongshu (or Little Red Book, or Red Book, or just ‘RED’ – it’s all the same thing). Red Book is one of China’s

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Will Chinese students be back in Europe this year?

As universities begin to open their doors again for the start of a new academic year, it’s not just the universities and their accommodation providers who are keen to see how many Chinese students turn up physically for their enrolment week. European destinations, attractions and hotels are also key stakeholders in this market, and keen

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Sussex University Internship at Guanxi

Luke Lu, a postgraduate student at the University of Sussex, describes his experience as an intern at Guanxi in Brighton. I am a graduate student in the cultural and creative industries at the University of Sussex. When I chose my module, I chose industry experience in the cultural entrepreneurship industry. As part of this module,

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Three Chinese tourists explore English Heritage's Dover Castle

The Chinese Global Study Tour Phenomenon

What is a global study tour, who goes on them, and why are they so vital to the future of UK inbound Tourism? As the world emerges from the coronavirus crisis, competition to reach the top of the desirable destination list amongst Chinese outbound tourists is going to be fierce. Once borders reopen, the whole

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China Travel Outbound rebrands as Guanxi

Chinese travel PR and representation agency, China Travel Outbound, has today rebranded as Guanxi. Guanxi (pronounced gwan-she) is a Chinese word which describes the personal trust and strong relationship built between two people allowing them to do great business together. It is an extremely important concept in China and more widely in Asia. Helena Beard,

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