We are delighted to announce that Hard Rock Cafe has appointed us to represent the brand in the Chinese travel market. We will be promoting the global franchise to Chinese tour operators, travel agents, OTAs and the Chinese travel media. Work on the account has already started. Our Chinese team attended IT&CM China (Incentives, Travel […]
Hard Rock Cafe appoints Guanxi Read More »
Guanxi is offering FREE market consultations to destinations and tourism businesses planning to apply for financing through the recently-opened Discover England Fund. The 3-year, £40 million fund seeks to finance initiatives which will deliver bookable product that appeals to international visitors. To help access the Chinese outbound market, predicted to total 220 million by 2025, Guanxi will give you
Free market consultations for applicants to the Discover England Fund Read More »
In my last post, I suggested you validate your business or your brand proposition to make sure it is desirable, feasible and viable. To do this, you will need to speak to your target audience; either large numbers of Chinese consumers (probably impractical) or, more realistically, a number of Chinese tour operators. If you have
How to validate your product proposition in the Chinese travel market Read More »
In the third of our blogs about the Top 5 Challenges in Attracting Chinese Tourists to the UK, I look at probably the biggest barrier to action : ‘I don’t know where to start’. China is a huge country with unfamiliar geography, laws, customs, language, media landscape and travel industry structure. It is hardly surprising
Breaking into China. Where to start? Read More »
