In our last blog, we wrote about the metrics you need to understand when selecting a travel KOL. So what’s the process when our clients come to us and suggest they would like us to organise a KOL trip? Match product with skills, audience and interests The first thing we consider is the objective of […]
Selecting Travel KOLs: How do we choose our bloggers? Read More »
If you are trying to decide on the right Chinese Key Opinion Leader (KOL) or travel blogger to promote your tourism brand, you may be tempted to focus only on the number of followers they have on WeChat and Weibo, China’s most popular social media platforms. However, this is not necessarily the only, or even
Chinese KOLs – it’s not all about WeChat and Weibo Read More »
Vivienne Song is Guanxi’s Beijing Director. Her team of diligent, skilled, and young businesspeople collaborate closely with the Brighton team to ensure our clients receive the best possible promotion in China. Exceptionally hardworking, Vivienne is an essential member of our Guanxi team. But what is her life in China like? Vivienne, her husband, and
A Day in the Life of Vivienne Song Read More »
