September 2018

Chinese tourists and the Great Outdoors – let’s explore

Parks and gardens? Really? Surely it’s all about landmarks and outlet malls? Well, no. As it turns out, a mulberry tree can be just as appealing as a Mulberry handbag. Venturing outdoors to the countryside, to see elegant botanical gardens and unrivalled displays of natural beauty, is becoming a very popular Chinese travel trend. It

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Young girl walking down a dusty track in the countryside

Watch and Go – How do TV and film influence Chinese travellers?

Image: Malin Head, Donegal, Republic of Ireland. Appeared in the latest Star Wars franchise films. Is it really a travel incentive? Travelling abroad to visit film and television locations is an often-overlooked tourism incentive. Since Chinese tourists are beginning to favour authentic travel experiences over shopping and organised group tour packages, travelling to see film

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Chinese tourists on a day trip to Malin Head in Ireland
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