November 2018

Key Findings from the Chinese Tourism Leaders’ Dinner 2018

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During this year’s World Travel Market, we hosted our annual Chinese Tourism Leader’s Dinner in collaboration with Capela China, welcoming an audience of senior travel and tourism professionals representing UK attractions and tourist boards to discuss recent market trends and share success stories about their marketing in China. Guests included representatives from Gatwick Airport, Lake […]

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Group shot at Chinese Tourism Leaders' Dinner 2018

Two Chinese KOLs travel the UK with London North Eastern Railway

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On behalf of London North Eastern Railway, we welcomed two influential Chinese travel KOLs to the UK on a cross-country trip back in June 2018. One of the KOLs was Wang Yuan, the Chief Editor of one of China’s premier fashion and lifestyle apps, MOGU Street Lifestyle, which has over 160 million registered members. This

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KOL influencer Wang Yuan looking out across London
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