When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders.
Will Greece be the new European hotspot for Chinese tourists? Read More »
Travel PR and marketing agency, Guanxi, has recruited senior digital specialist, Ed Lamb, to head up its client services division. Lamb has nearly two decades’ experience on agency management teams and joins Guanxi from the award-winning Brighton digital agency, Propellernet, where he worked for 9 years, leading pitch wins with new blue-chip clients such as
Senior digital agency specialist joins Guanxi Read More »
Effective PR is essential in order to be successful in the outbound Chinese tourism market. Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with
Video interview: ‘Chinese PR tips with Vivienne Song’ Read More »
The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by Guanxi and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference
Chinese Tourism Leaders’ Dinner 2019 Read More »
