Chinese tourists spend the most overseas, to the value of USD 196.5 billion dollars in 2023, and to maximise revenue, it is important to cater to the affluent and wealthy sector of tourists from China.
A New Era of Luxury Chinese Travel Read More »
The pivot away from the USA is real. 2025 enrolments into American universities are falling dramatically and there is a forecast crash of around 75% in 2026.
Is the UK about to welcome 300,000 more Chinese students? Read More »
As we head into the Chinese summer school holidays, it’s a good time to look at what we can expect from China’s outbound travel market this year.
What can we expect from China for Summer 2025? Read More »
The Premier League is the most popular football league in China, with 300 million followers and growing. So how do teams target this ever-increasing audience?
Why are Premiership Football Clubs looking at Chinese Outbound Tourism? Read More »
