Carrie Li

Europe is expected to have an exceptionally busy summer, with an increase in incoming tourists.

With only a few weeks left until the Summer Olympics and Paralympics, Airbnb reports a significant increase in travel bookings, reflecting growing global interest in the Games.

A recent 2024 Long-Haul Travel Barometer (LHTB), published by the European Travel Commission (ETC) and Eurail BV, indicates a global surge in summer travel interest, with Europe maintaining its preferred destination despite safety and cost concerns.

In 2024, Spain has observed a remarkable increase in Chinese tourists, with the Spanish Tourism Authority reporting over 100,000 visitors in just the first two months—a 19% rise from the previous year.

This year, the USA, Spain, and Japan clinch the top three spots as the leading global tourism powerhouses, with China advancing to eighth place, up one position from last year.

“We hope to achieve a revenue of 246.4 million dollars (224 million euros) by the end of 2024, matching the levels of 2019. We believe this is achievable based on global growth forecasts for the Chinese market.”

The tourism sector in China is poised to achieve a record contribution of 12.62 trillion yuan to the national economy by the end of 2024.

Singapore’s economy grew by 2.7% in the year’s first quarter, driven by a tourism boom initiated by pop star Taylor Swift’s concert. Other major Coldplay and Ed Sheeran performances contributed to a significant influx of tourists.

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