Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.
Why are the Chinese going to Finland? Finland’s Top 5 Destinations Read More »
RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?
During the coronavirus pandemic, China’s borders were closed for nearly three years and this nation of travel lovers were confined to travelling within their own country. As people explored, the richness of China’s own tourism product became more widely understood and appreciated, and this has led to major improvements in tourism infrastructure, with new hotels being built and attractions opened.
Why is China driving visa-free travel agreements? Read More »
Chinese tourists spend the most overseas, to the value of USD 196.5 billion dollars in 2023, and to maximise revenue, it is important to cater to the affluent and wealthy sector of tourists from China.
A New Era of Luxury Chinese Travel Read More »
As we head into the Chinese summer school holidays, it’s a good time to look at what we can expect from China’s outbound travel market this year.
What can we expect from China for Summer 2025? Read More »
Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.
Trending Brands in China: Using Popular and Playful Crazes to Connect with the Consumer Read More »
As China boasts the highest number of social media users worldwide (over 983.3 million as of 2025), it is understandable that trends and social media virality play a huge role in Chinese outbound tourism.
Social Media’s Impact on Chinese Tourism Read More »
