With city breaks being a highlight in the demands of Chinese tourists this year, which destinations are standing out for bookings?
Urban Getaways: how do Chinese tourists spend their time in the city? Read More »
For Chinese students, a degree in the UK carries great prestige, and for the UK, an influx of Chinese students opens a staggering market. Learn more about this overlap of tourism and education here.
How can the UK benefit from Chinese students? Read More »
Since China’s international travel restrictions were lifted in 2023, Iceland has been rising in the ranks of popular long-haul destinations for Chinese travellers. So what draws them to this Nordic country?
Why are Chinese travellers going to Iceland? Top 5 Icelandic attractions. Read More »
Chinese outbound travellers are increasingly looking to use travel as a ‘reset’ button from every day life, now called ‘Wellness Travel’- a growing trend in 2026 that your brand should know about.
The Wellness Travel Trend Read More »
This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.
What happened in Chinese Outbound Travel over the Chinese New Year holiday? Read More »
This year’s Spring season is predicted to see a surge in Chinese tourism, marked by the Chinese New Year- here are some early signs of growth and booking trends that we’ve seen so far.
Chinese New Year 2026 Travel Trends Read More »
Travel decisions for Chinese families are shaped by factors that are significantly different from western markets, particularly surrounding education. Understanding these dynamics is essential for tourism brands and destinations seeking to engage Chinese family travellers.
Chinese Family Travel Read More »
As sustainability becomes a central factor to the lifestyle choices of people around the world, travel is no exception. Read about the impact of environmentalism on Chinese travel patterns and choices.
Sustainable Travel for Eco-Conscious Chinese Travellers Read More »
When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.
China’s Travel Influencer Marketing: 6 Trends Shaping the Future Read More »
As winter destinations in China welcome guests back to the slopes, the ice and snow tourism market is heating up earlier than ever.
Snow and Ice Tourism in China Read More »
The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.
Are you ready for the Chinese New Year? Read More »
New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.
Extended Chinese National Holidays for 2026 Read More »
