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‘Why should I consider employing an agency to manage my RedNote account? Can't we just do it in-house?’
RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?
Is the UK about to welcome 300,000 more Chinese students?
The pivot away from the USA is real. 2025 enrolments into American universities are falling dramatically and there is a forecast crash of around 75% in 2026.
The Impact of Chinese Students on the Visitor Economy
Chinese students have long been integral to the UK’s higher education landscape, but their influence extends far beyond university campuses.
Sussex University Internship at Guanxi
Luke Lu, a postgraduate student at the University of Sussex, describes his experience as an intern at Guanxi in Brighton.
The Chinese Global Study Tour Phenomenon
What is a global study tour, who goes on them, and why are they so vital to the future of UK inbound Tourism?
Chinese students could add £1.7bn to British Tourism this year
The Chinese student market could be an excellent target for British tourism this year despite the ongoing complications of international travel.
12 months on from the lockdown of Wuhan, we ask ‘When will Chinese tourists be back in Britain?’
China has successfully controlled the spread and impact of Covid-19 despite being the first country to have been affected 12 months ago.
Chinese students in the UK: why YOU need to market to them
A record high of over 120,000 Chinese students studied in the UK in 2018-9, and they now make up the biggest single nationality amongst foreign students here.
Ask the Experts: the Chinese Global Study Tour Market
Interviews with two specialists in the Chinese outbound global study tour market.