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Trending Brands in China: Using Popular and Playful Crazes to Connect with the Consumer  
Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.
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Top 10 Chinese Travel Magazines
Discover the Top 10 Chinese Travel Magazines that spark wanderlust and provide expert travel tips, destination guides, and cultural insights.
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Video interview: 'Chinese PR tips with Vivienne Song'
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Chinese Tourism Leaders' Dinner 2019
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Five tips for establishing your museum in the Chinese tourism market
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London North Eastern Railway wins CTW Chinese Tourist Welcome Award
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Integrated Chinese trade and media campaign for London North Eastern Railway
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Bon Voyage! Chinese tourists are setting sail
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Join our Chinese Media Hospitality List
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Selecting Travel KOLs: How do we choose our bloggers?
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Chinese KOLs – it’s not all about WeChat and Weibo
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Chinese travel KOL visits the UK
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