This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.

Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

A useful list of all the Chinese National Holidays of 2026 and a few other dates of note.

With event-driven tourism making waves around the world, find out which music acts have the power to get China’s Gen Z travelling.

RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?

#citywalk has become one of the most important travel hashtags in China as people recount their adventures exploring cities by foot and connecting with local cultures.

During the coronavirus pandemic, China’s borders were closed for nearly three years and this nation of travel lovers were confined to travelling within their own country. As people explored, the richness of China’s own tourism product became more widely understood and appreciated, and this has led to major improvements in tourism infrastructure, with new hotels being built and attractions opened.

Chinese travellers are connecting with museums digitally. Platform-based visibility is now as critical as physical accessibility.

The outbound travel preferences of young Chinese tourists are undergoing a structural transformation—from passive sightseeing to active exploration, from geographic destinations to interest-driven experiences, and from mass tourism to niche, in-depth journeys.

Chinese outbound travel and international education are experiencing a remarkable resurgence.