1. ON SALE NOW

The Guanxi China Roadshow for 2026 will visit the two major outbound tourism hubs of Beijing and Guangzhou, and bring UK and Irish suppliers to meet with more than 40 hand-picked Chinese tour operators who specialise in selling holidays to the UK and Ireland.

The Guanxi China Roadshow is supported by Ukinbound and runs every second year (on alternate years to VisitBritain’s DB Asia event) and offers attendees an opportunity to experience a highly personalised, specialist roadshow. The roadshow is limited to 15 supplier delegate companies to ensure that each supplier receives highly personal service and a meeting schedule designed to acheive their objectives.

All buyers are from mainland China, and all are specialists in developing itineraries for holidays to the UK and Ireland. In addition to two days of B2B meetings in Beijing and Guangzhou, a full day of education is included, with visits to the offices of two major Chinese travel companies in Beijing, offering a chance for delegates to gain real insight into the workings of the travel industry and access to the Chinese professionals who develop itineraries. This is a great chance for those who are new to the market to accelerate their industry understanding, and for those who are more experienced in China to get under the skin of the challenges, opportunities, and current trends being considered by the product managers who are making decisions about which destinations, attractions, hotels and transport options they will feature in itineraries for Summer 2027 and beyond.

Included:

• • Tour and discussion workshop at the offices of two major tour operators in Beijing

• • B2B meetings with 20 Beijing tour operators specialising in the UK and Ireland

• • B2B meetings with 20 tour operators from Guangzhou and Shenzhen specialising in the UK and Ireland

• • Five nights’ accommodation in 4/5 star hotels in Beijing and Guangzhou including breakfast

• • Translators for all one to one meetings

• • Transport to office visits

• • Airport transfers*

• • Lunches and tea/coffee breaks during workshop sessions

• • Cultural experience in Beijing

• • Welcome meal and briefing hosted by Guanxi team

• • Contact list and briefing notes for all meetings

Excluded:

• • International flights

• • Internal flight between Beijing and Guangzhou

• • Airport transfer on arrival in Beijing (due to multiple flight arrival times)

*One return transfer time will be offered to Guangzhou Airport to connect to most popular departures. Alternative transfers to Guangzhou airport will be at delegates’ own expense.

Prices

Primary delegate : £4,650 plus VAT (hotel prices will be fixed at the time of booking)

Second delegate (sharing a meeting schedule with primary delegate) : £1,950 plus VAT

Optional Extras

• • Media interviews with travel trade publications. Price on request.

• • Trip to the Great Wall of China. Price dependent on group size. Will be held the day before the Roadshow starts, on Sunday 22 November. Payable locally.

• • KTV (Karaoke) Night in Guangzhou. Hosted by Guanxi with drinks at delegates’ own expense OR Guangzhou Tea Experience. 

“The Guanxi Roadshow was nothing but educational, insightful, fun and with excellent buyers.  
The team at Guanxi made the experience very personalised, which is what Tourism should be about – for sure it works!  

I really felt very welcomed and learnt tonnes about Chinese outbound travel trade.” 

Miriam Vasconcelos, Trade Account Manager, Golden Tours 

“It has been an honour to represent Malmaison & Hotel Du Vin on the Guanxi China Roadshow, and I can’t speak highly enough of its huge success. 

Relationships have been forged, enquiries shared and huge opportunities presented. I have learnt so very much and had a huge amount of fun too. I have no doubt our hotels are going to see some fantastic return on this trip in 2025 and beyond.  

If you have the opportunity to join a future Guanxi Roadshow- don’t miss it!”  

Emily Williamson, National Account Director, Malmaison & Hotel Du Vin 

“Thank you Guanxi for excellent planning and organisation to ensure we were able to get a better understanding of the China market and for getting us in front of a quality list of Chinese Travel Agents / Operators.” 

Ian Nash, Trade and Tourism Business Development Manager, London Gatwick 

Express your interest today! Delegate Places Limited

Places on the Guanxi China Roadshow are limited to 15 companies so the meeting schedule can be tailor-made as much as possible to match the needs of the delegates, and to allow for a personal service for each delegate.

Please contact us NOW to express your interest in attending and request further information.