We are delighted to announce that we are now working with one of London’s premier tourist attractions, Shakespeare’s Globe.

Shakespeare’s Globe is a world-famous theatre organisation dedicated to celebrating Shakespeare’s life and work in two historical venues, the Globe theatre and Sam Wanamaker playhouse. The Globe is also a major venue for concerts and other special events, welcoming over 1.25 million visitors a year from around the world. Their productions currently tour in the UK, Europe, the United States and Asia. With an active educational department in the UK, Shakespeare’s globe offer a diverse programme of school workshops, public events and community projects, and are even opening teaching centres in China.

Guanxi will be helping the travel trade team at Shakespeare’s Globe to connect with the Chinese travel trade, to deepen relationships with Chinese product managers focusing on the UK market, and negotiating the inclusion of the attraction within holiday itineraries. We will also be seeking feedback from our travel trade network to help inform the China strategy for the attraction, identifying key challenges and opportunities to develop the best product proposition and visitor experience for the future.