As winter destinations in China welcome guests back to the slopes, the ice and snow tourism market is heating up earlier than ever.

The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.

Supported by UKinbound – The Guanxi China Roadshow 2026 is now ON SALE! Visit more than 40 Chinese tour operators in Beijing and Guangzhou across three days of business meetings.

New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.

At World Travel Market London this month, 50 professionals shaping the future of China-UK Travel attended the annual Chinese Tourism Leaders’ Dinner, hosted by Guanxi. Read more about the market insights that were shared at the event.

In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?

The Chinese outbound travel market boomed during Golden Week, indicating strong continued market recovery and trends for ‘slower’, experiential travel.

The upcoming Chinese National Holidays for 2026 sees the New Year, Spring Holiday, Summer, and Golden Week as peak times for outbound travel. But where is the Chinese traveller going to?

RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.

Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

A useful list of all the Chinese National Holidays of 2026 and a few other dates of note.