According to CNBC, stargazing and aurora discovery tours are set to become a major trend in the global tourism industry by 2025. A recent survey by Booking.com, involving 27,000 travelers worldwide, revealed strong interest in stargazing, with 72% expressing a keen interest, 59% eager to witness astronomical wonders that are once-in-a-lifetime experiences, and 57% wanting to regularly observe the night sky. Night tourism is emerging in the 21st century as a key way for tourists to “escape the hustle and bustle of the day and embrace the magic of midnight.”

As Chinese tourism recovers, interest in aurora routes has soared, with many tourists expected to visit northern destinations such as Canada, Norway, Iceland, and Russia to see the Northern Lights. This trend dates back to the mid-2010s, when fascination with the aurora borealis grew, prompting Ctrip to introduce aurora travel routes in 2013. This prompted their 8-day aurora package, costing about RMB 22,000 (£2,455.20), while Antarctic cruises cost up to RMB 300,000 (33,480.00). Moreover, aurora-related content thrives on social media platforms like Little Red Book, boasting over 208,000 posts with travel tips. Additionally, TV shows have significantly boosted interest in Arctic travel.

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