A warm welcome is absolutely vital to your brand reputation, your sales revenue, and your repeat visitation. Our professional training workshops will ensure your staff understand how to deliver the best welcome to your Chinese guests.
At Guanxi, we have trained over 600 travel and tourism professionals to help them truly understand not just what their Chinese visitors value, but why they value it. Our training covers a range of Chinese cultural differences, and provides an overview of Chinese traditions, festivals and history. Deeper knowledge undoubtedly helps product managers, ops teams, retail teams and frontline volunteers to understand guests better. With the benefit of this knowledge, our delegates have a base from which to discuss how to deliver the best welcome, how to respond in certain tricky situations, how to communicate without the benefit of the language, and how to maximise revenue from food and beverage outlets and souvenir shops.
Many frontline staff have concerns over the nuances of dealing with Chinese tourists or shoppers and are sometimes quite concerned about ‘getting it wrong’. This causes stress amongst employees, stands in the way of good interaction, and ultimately leads to fewer recommendations, fewer repeat visits and less revenue from ancillary products and services, such as gift shops and F&B.
Workshops can be tailored to the size and make up of the audience and the objectives set. We have trained 180 frontline staff in two 90 minute seminar-based sessions for a major UK attraction. We have delivered highly interactive, team-based, workshops for a selection of marketing and sales managers across different tourism brands. We have also run online forums for senior management teams, focusing more on statistics, challenges and opportunities presented by the Chinese market.
We have also been asked to speak at conferences and events about the Chinese Tourism Market, and Chinese outbound travel trends. We also deliver all the training for the UKinbound China Welcome Workshop Programme.
All training is delivered by our Managing Director, Helena Beard, who has 25 years’ experience in the travel industry and has worked as a university lecturer and Chinese cultural trainer since 2012.
Testimonials
“Fantastic workshop, great to gain fresh insight into this important market.”
Laura Capraro, VisitBritain
“Thank you to Guanxi and UKinbound for arranging the ‘China Welcome Workshop’ today. It was really insightful and thought provoking. Well done Helena Beard for delivering a great session!”
Katie Weller, The National Gallery