Adventure
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Snow and Ice Tourism in China
As winter destinations in China welcome guests back to the slopes, the ice and snow tourism market is heating up earlier than ever.
The importance of safety to Chinese travellers
In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?
What can all tourism destinations learn from the story of Harbin?
The city’s winter tourism success story is turning heads, and not just in China, but around the world.
Will Greece be the new European hotspot for Chinese tourists?
When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders.