economy
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The importance of safety to Chinese travellers
In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?
Whisky in China: How a New Generation is Changing the Market
In recent years, whisky has surged in popularity among Chinese consumers, particularly among younger generations.
The Impact of Chinese Students on the Visitor Economy
Chinese students have long been integral to the UK’s higher education landscape, but their influence extends far beyond university campuses.
China travel market update 20 November ‘20
China’s domestic travel market continues to make a strong post-pandemic recovery.