Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

What does China’s expanding footprint in Eastern Europe mean for tourism?

Slovenian tourism continues to grow steadily, with a significant increase in the number of foreign tourists in the first 9 months of 2024, including a surge in Chinese tourists.

When our clients ask us how to influence Chinese tourists’ destination choice, we often recommend working with KOLs or Key Opinion Leaders.

This intriguing northern culture continues to entice Chinese travellers from all over the country to satiate their curiosities and embrace the welcome culture shock that awaits them in the land of the Vikings.