The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.

Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

#citywalk has become one of the most important travel hashtags in China as people recount their adventures exploring cities by foot and connecting with local cultures.

The extended eight-day break, which ran from the 28th of January to the 4th of February, has sparked a revival in domestic travel and presented a strong recovery in outbound tourism.

What does China’s expanding footprint in Eastern Europe mean for tourism?

Today we’re here to challenge a couple of myths about Chinese tourists and how they are embracing beach getaways, water sports and outdoor adventures.

The city’s winter tourism success story is turning heads, and not just in China, but around the world.

This is the 64 million dollar question and nobody is really keen to make a prediction. So many forecasts were made during Covid and most turned out to be way off the mark, such is the unpredictability of China.

10 more pieces of insight we’ve heard from the Chinese travel trade and media, and from UKinbound members, this week.

10 things we heard on the Chinese travel grapevine this week…

China’s International Travel Trade shows are back! We have put together a useful guide to 2021’s exhibitions, all of which are expected to include face to face meetings.