Guanxi gets on the heritage trail with two new exciting client wins

May 3, 2017

By Helena Beard

We are delighted to announce that we have started work with two new clients this month, both prestigious UK attractions.

Dover Castle

One of the jewels in the crown of English Heritage, Dover Castle is the most iconic of English fortresses. Founded in the 11th century, the imposing fortress takes visitors through nine centuries of English history, from the Romans to the Cold War. Guanxi will be building the profile of Dover Castle in China through PR and media work.

The Household Cavalry Museum

Situated in Whitehall in Central London, The Household Cavalry Museum is the headquarters of the Household Division which has performed the Queen’s Life Guard in a daily ceremony for 350 years. This fascinating living museum is keen to reach out to the hoards of Chinese tourists which pass through Whitehall each day, by raising its online profile in China.

Alice Pearson, Director, The Household Cavalry Museum, said of the appointment:

As we moved into our tenth year, The Household Cavalry Museum was keen to expand our brand and reach a wider audience than ever before. With their comprehensive understanding of the Chinese marketplace and their thorough and detailed approach, Guanxi were the ideal choice to support and guide us in our plans.”