The Guanxi China Roadshow 2024 took nine UK suppliers to Beijing and Chengdu to meet with 40 hand-picked Chinese tour operators in two B2B workshops. We also spent a day visiting two very different travel companies in Beijing: wholesale giants, U Tour and the tailormade groups specialist, 6renyou. This was a day of intense education, with presentations made by our hosts and great opportunities for the delegates to ask the product managers at each company about current trends, how itineraries are put together, and how Chinese distribution networks operate.
The trip also included plenty of time for the delegates to chat with the Guanxi team, to learn from them and discuss the market, time to network with the tour operators over tea breaks and lunch, and time to network with each other, whether it be on a visit to the Great Wall of China, the Panda Breeding Centre in Chengdu, or at the Guanxi KTV night!
Numbers were kept purposefully small to ensure a tailormade trip with high levels of individual attention, and we were delighted to welcome delegates from City Cruises, Golden Tours, London Gatwick, LNER, Malmaison & Hotel Du Vin, Manchester City Football Club, Marketing Manchester, Shakespeare’s Museums and VisitBritain.
We were delighted with the feedback from the trip and are already planning the next Guanxi China Roadshow which will be held in 2026.
“The Guanxi Roadshow was nothing but educational, insightful, fun and with excellent buyers. The team at Guanxi made the experience very personalised, which is what Tourism should be about – for sure it works! I really felt very welcomed and learnt tonnes about Chinese outbound travel trade.”
Miriam Vasconcelos, Trade Account Manager, Golden Tours
“It has been an honour to represent Malmaison & Hotel Du Vin on the inaugural Guanxi China Roadshow, and I can’t speak highly enough of its huge success. Relationships have been forged, enquiries shared and huge opportunities presented. I have learnt so very much and had a huge amount of fun too. I have no doubt our hotels are going to see some fantastic return on this trip in 2025 and beyond. If you have the opportunity to join a future Guanxi Roadshow- don’t miss it!”
Emily Williamson, National Account Director, Malmaison & Hotel Du Vin
“Thank you Guanxi for excellent planning and organisation to ensure we were able to get a better understanding of the China market and for getting us in front of a quality list of Chinese Travel Agents / Operators.”
Ian Nash, Trade and Tourism Business Development Manager, London Gatwick
Who We Are
At Guanxi, we collaborate with a diverse range of brands, destinations, attractions and accommodation providers across the UK, Europe and North America. We’ve helped many businesses raise their profile and attract Chinese visitors and we’d love to do the same for you. Whether you’re looking to expand your reach in China or need expert advice on navigating the Chinese market, our team is here to help. For more information, email us at [email protected] or visit our ‘Contact‘ page.