For the growing number of Chinese FITs, quality and value for money has overtaken packed itineraries and cheap prices, according to Professor Dr. Wolfgang Arlt speaking at the inaugural Chinese Tourism Leaders’ Dinner. Professor Dr. Wolfgang Arlt went on to tell guests that the Chinese are looking for unique experiences that they cannot find in China: gazing at stars, breathing in fresh air, mushroom and blueberry picking, non-fake products and a slice of authentic daily life and culture.  75% of Chinese tourists now believe that travelling is a vital part of life, all of which is great news for UK destinations with a range of niche products.

Co-hosted by PR and representation agency Guanxi and Capela China the event held on the eve of World Travel Market this year, celebrated the growth in Chinese tourism to the UK. The evening was attended by senior executives from key organisations working in the Chinese outbound tourism market, including The Lake District China Forum, VisitBritain, English Heritage, Marketing Manchester, Hainan Airlines and Royal Museums Greenwich.

For further information about Guanxi please visit www.guanxi.group

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Editors’ Notes:

Guanxi is a specialist travel PR and Marketing agency with offices in Brighton and Beijing. The agency’s clients include VisitBrighton, Royal Museums of Greenwich, The Roman Baths, Houses of Parliament, and Hard Rock International. For more information, please contact Helena Beard at [email protected]

Capela China delivers training, certification and consultancy services to support UK tourism and retail businesses in the Chinese market. Please contact Gary Grieve at [email protected]

Photo from left to right: Robin Worsnop, Rabbie’s, Helena Beard, Guanxi, Professor Dr Wolfgang Arlt, COTRI, Jennifer Cormack Winander Leisure and Gary Grieve, Capela China.