differences

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in […]

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Chinese tourist exploring the Roman Baths, England, UK

Cross-cultural challenges for British people doing business in China

Our guest blog this month comes from Csaba Toth MA, MSc, FCMI, Managing Partner of ICQ Consulting and an expert in International Culture. With the globalisation of world business, China has become an appealing market for foreign investors. The problem of cross-cultural management and communication arise as the cooperation between China and its culturally different

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A Chinese man sat reading by a blue bike on a colourful street in China
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