holiday

How to attract Chinese tourists to your destination

As Chinese outbound tourists travel further and more frequently, competition to attract these high-spending visitors intensifies. From the China-Australia Tourism Year to Mandarin-speaking wine educators in California’s Napa Valley, sometimes it seems as if every destination, visitor attraction and hotel chain is targeting Chinese tourists. And yet the number of destinations which truly excel in

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Chinese tourist exploring the Roman Baths, England, UK

How do the Chinese choose holiday destinations?

It is, by now, widely acknowledged that the shopping habits of Chinese tourists abroad have become something of a global phenomenon. China’s ever expanding middle classes have gained worldwide attention for pouring into various destinations (particularly Japan) and showering copious amounts of cash on luxury items. So much so that the Japanese word “Bakugai” (explosively

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Chinese family having fun on Brighton beach, a popular tourism destination in the UK
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