Chinese travellers are connecting with museums digitally. Platform-based visibility is now as critical as physical accessibility.
Museums Go Viral: What Chinese Travellers Expect from Museums Today Read More »
The Chinese love museums. Art galleries and historical exhibitions continue to grow in popularity for Chinese tourists seeking a more cultural and educational experience in their overseas travels. As a result, many international museums have established themselves on the itineraries of organised tour groups and FIT travellers. The Chinese market is one of the fastest
Five tips for establishing your museum in the Chinese tourism market Read More »
