Could China’s love of wine be a new source of outbound tourism?
In a peculiar turn of fate, China is now the world’s biggest market for red wine, surpassing France and Italy. Wine drinking is a relatively new habit in China but the nation is already the world’s 5th largest consumer of wine overall, and Alibaba expects 100 million consumers to take part in its 1st ‘Wine Day’ later this year. […]
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