We are delighted to announce that The Roman Baths, Bath has appointed us to promote them to the Chinese Market.

Chinese tourists already account for 10% of visits to The Roman Baths, and visits grew by more than 10,000 last year. Guanxi has been tasked with driving further growth in Chinese visitors to The Roman Baths through sales, marketing and PR in China.

The Chinese campaign will include managing the attraction’s online reputation and promoting The Roman Baths to Chinese media, bloggers and Key Opinion Leaders. The Roman Baths will also be marketed to travel agents and media on Guanxi’s trade newsletters via the Chinese social media platform, WeChat.

Helena Beard, Managing Director, Guanxi, said, ‘The Roman Baths is one of the finest historic sites in Northern Europe and we are delighted to be working with them. It is an incredibly exciting time in outbound tourism from China and the Chinese travel trade and media are particularly interested in exploring Britain’s rich cultural heritage.’

Rebecca Clay, Heritage Marketing Manager, The Roman Baths said, ‘We recognise the huge importance and potential of the Chinese market and are really looking forward to working with the team at Guanxi to help us build and manage our profile in China.’

For further information about Guanxi, please visit www.guanxi.group

For further information about The Roman Baths, please visit www.romanbaths.co.uk

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The Roman Baths is at the heart of the City of Bath World Heritage Site and consists of the preserved remains of one of the greatest religious spas of the ancient world. For more information, please contact Rebecca Clay at [email protected].