Fiji Tourism Reports 11% Growth in Q1 2024 Compared to 2023
From April 10 to April 12, the Fiji Tourism Board, in collaboration with key travel agency partners, launched the Fiji Summer Tourism Product Launch in Shenyang and Beijing. This event showcased the latest tourism resources in Fiji to over 40 industry partners in the North China region.
In March 2024, Fiji welcomed 69,335 visitors, a 14.5% increase from March 2023. Key source markets include Australia, New Zealand, North America, and China, which together account for 83% of international arrivals. By the end of Q1 2024, Fiji saw 194,391 visitors, up 11% year-on-year. Vacationers make up 77% of this number, with the majority aged 30-39 (19%), 40-49 (17%), and over 60 (17%). Estimated tourism revenue for Q1 is $694 million. [Source: Fiji Tourism Board Industry News]
New Zealand Invites Chinese Tourists with “Beat the Heat” Campaign
The New Zealand Tourism Board has launched a social media campaign titled “Beat the Heat: Visit New Zealand,” featuring creative short films and influencer collaborations to highlight the charm of New Zealand’s winter travel. This campaign aims to attract Chinese tourists seeking a cool getaway before the hot summer.
The campaign uses CGI short videos to create a seamless transition from summer in Chinese cities to New Zealand’s winter wonderland. These visually stunning ads showcase New Zealand’s winter landscapes and diverse experiences, encouraging more tourists to visit New Zealand for a refreshing winter holiday. [Source: Travel Industry News]
Malaysia Sets 2024 Tourist Target at 27.3 Million Visitors, Aiming for 5 Million Chinese Tourists
Malaysia’s tourism sector saw significant growth in Q1 2024, with 5.8 million visitors, a 32.5% increase from the same period in 2023. The top ten markets were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines. Malaysia aims for 27.3 million visitors in 2024, with expected revenue of 102.7 billion MYR. For 2025, the target is 31.4 million visitors and 125.5 billion MYR in revenue. Strategies are in place to attract over 5 million Chinese visitors in 2024, up from 1.4 million in 2023.
Malaysia plans to promote “Visit Malaysia Year” in 2026 with a marketing blitz to attract 35.6 million foreign visitors and generate 147.1 billion MYR in tourism revenue. Key initiatives include brand and marketing campaigns, joint promotions, and market segmentation. [Source: TTG Travel Industry News]
Dubai Sees 11% Growth in International Visitors in Q1 2024
On May 8, the Dubai Tourism Promotion and Leading International Travel Group Summer and Autumn Product Launch concluded successfully, attended by over 400 tourism agents, journalists, and industry experts. [Source: Travel Industry News]
Data from the Dubai Department of Economy and Tourism (DET) shows that Dubai welcomed 5.18 million international overnight visitors from January to March 2024, an 11% increase from 4.67 million in the same period in 2023. Western Europe was the largest source market (1.138 million visitors, 22%), followed by South Asia (869,000 visitors, 17%) and the CIS and Eastern Europe (817,000 visitors, 16%).
Dubai’s hotel occupancy rate remained at 83%, with a 2% increase in the overall supply of hotel rooms to over 152,000. Occupied room nights grew by 2%, reaching 11.2 million by the end of Q1 2024, up from 10.98 million in 2023. [Source: Zhongchuang Center]
Thailand Welcomes Over 12 Million Foreign Tourists in First Four Months of 2024
The Tourism Authority of Thailand (TAT) reports that Thailand welcomed over 12 million foreign tourists from January to April 2024, a 142.87% increase year-on-year. The top three source countries were China (2,351,909 visitors), Malaysia (1,569,856 visitors), and Russia (767,210 visitors).
TAT expects 8.27 million foreign tourists in Q2 2024, a 29% increase from the same period last year, generating around 367.9 billion THB (approximately 73.5 billion RMB) in revenue, a 25% increase year-on-year. [Source: Tourism Marketing Observer]