Background

As the Chinese started to travel again after the pandemic, it was more important than ever for destinations, tourism attractions and travel companies to deliver the best possible welcome to these much missed visitors, as Chinese visitors value feeling welcome and safe very highly.

Activity

Helena Beard, Managing Director of Guanxi, is an experienced lecturer and trainer, and has delivered Chinese Cultural Training training courses to many Guanxi clients, including training the front of house staff at Stonehenge and the Royal wardens, security staff and retail team at Windsor Castle. She also runs workshops in Chinese cultural training, marketing and visitor relations in conjunction with the UK’s largest inbound tourism trade association, Ukinbound. In 2023, these workshops were delivered at the British Motor Museum, Belfast City Hall, Liverpool Football Club, Bath Guildhall and Leeds Castle. More than 250 tourism professionals were trained by Guanxi in 2023.

A few testimonials

“Fantastic workshop, great to gain fresh insight into this important market.”

Laura Capraro, VisitBritain

Thank you to Guanxi and UKinbound for arranging the ‘China Welcome Workshop’ today. It was really insightful and thought provoking. Well done Helena Beard (Patrinos) for delivering a great session!

Katie Weller, The National Gallery

Guanxi – How We Can Help You

We specialise in marketing travel and tourism brands to Chinese customers, offering a comprehensive range of services tailored to this influential market. From cultural training and in-market PR to sales representation and social media activity, we help hotels, attractions, destinations, and businesses connect meaningfully with Chinese audiences.

Please feel free to contact us.