Background

Martinhal Luxury Family Hotels and Resorts appointed Guanxi to manage their PR and brand presence in China in 2018. This group of luxury resorts is based in Portugal, with properties in Lisbon and on the Algarve.

Activity

Guanxi organized and escorted an annual 8 -day media fam trip for Chinese journalists to experience the hotels. The titles included Voyage Magazine, Global Travel, Traveler Magazine, The Discerning Lifestyle Magazine, Changyou Media and Jiemian Travel.

Results

The combined circulation of the publications was 1.5 million, visitors to the websites were over 25 million, and the social reach exceeded 330,000 on Weibo.

Guanxi – How We Can Help You

We specialise in marketing travel and tourism brands to Chinese customers, offering a comprehensive range of services tailored to this influential market. From cultural training and in-market PR to sales representation and social media activity, we help hotels, attractions, destinations, and businesses connect meaningfully with Chinese audiences.

Please feel free to contact us.