Background

Vanuatu was a relatively new destination to the Chinese tourist, but had great potential in niche markets, such as diving and island adventure. We worked with Vanuatu Tourism Organisation to promote the destination, focusing on trade and media fam trips and KOL (Key Opinion Leader) management.

Activity

Five industry VIPs were invited to visit Vanuatu – the Product Director for Zanadu, the International Brand Director for Mafengwo.com, the Co-founder of Unique Travel, the Marketing Director for Tuniu.com and the Co-founder for Lushu. Besides visiting Vanuatu, the delegates also participated in a China-ready workshop, to meet local suppliers and enhance Vanuatu’s status in the Chinese market.

Results

Zanadu, Tuniu and Unique Travel all launched new programmes to Vanuatu.

Mafengwo and Lushu delivered excellent insight and advice to the local DMCs and suppliers in Vanuatu, helping them prepare their products for Chinese guests.

Vanuatu’s visitor figures grew 300% over a three-year period.

DMC Roadshows

Background

Due to the noticeable increase of visitor numbers from China to Vanuatu, a leading DMC called Evergreen travel decided to strengthen their business from China and to maximise their brand awareness.

Activity

Two roadshows were organized in Beijing and Shanghai. The key objective of these roadshows was to introduce the service and product and increase awareness. We invited an illustrator blogger who had been to Vanuatu, to share her holiday experiences in Vanuatu and of the tour services hosted by Evergreen from a consumer perspective.

Results

A total of 130 tour operators, product managers and agents attended the training.

At least 25 agencies included Evergreen in their supplier lists and launched the Vanuatu holiday products.

Guanxi – How We Can Help You

We specialise in marketing travel and tourism brands to Chinese customers, offering a comprehensive range of services tailored to this influential market. From cultural training and in-market PR to sales representation and social media activity, we help hotels, attractions, destinations, and businesses connect meaningfully with Chinese audiences.

Please feel free to contact us.