Background

As part of her work for Pacific Trade Invest China, Vivienne was responsible for raising the profile of the Pacific Islands. Influencers in China have a huge reach on social media and working with them offers destinations the best way to raise their profile quickly and effectively. It is important to work with the right influencer to reach the right target market.

Activity

Vivienne invited a very popular adventure blogger called ‘Baozi’ to visit Samoa, taking with him a Virtual Reality (VR) production team. The VR production was shown to visitors at CITM 2019, allowing people to ‘visit’ Samoa from the show. This kind of technology was extremely new at that time, and Vanuatu was the only other Pacific Island which had engaged in this kind of activity.

Results

The blog written by Baozi was hosted on one of China’s key travel review sites, qyer.com and other travel websites and social media platforms in China. Total viewer figures exceeded 300,000.

Guanxi – How We Can Help You

We specialise in marketing travel and tourism brands to Chinese customers, offering a comprehensive range of services tailored to this influential market. From cultural training and in-market PR to sales representation and social media activity, we help hotels, attractions, destinations, and businesses connect meaningfully with Chinese audiences.

Please feel free to contact us.