Background

Guanxi is the appointed representation company in China to the Samoa Tourism Authority. The key objectives are to establish trade networks and explore marketing opportunities within China’s travel trade industry.

Activity

Tour operators from leading source markets Beijing, Shanghai and Guangzhou, were invited by Guanxi to visit Samoa for a FAM trip, followed by attendance at Samoa Tourism Exchange to meet with 40+ local suppliers.

Sicilia, a travel KOL, who is also a professional photographer with 1,134,000 followers on Chinese social media platforms, was invited to join the FAM trip to create social buzz on major social media platforms such as Little Red Book, WeChat and bilibili.com.

Results

Samoa holiday products are now available to Chinese travellers, and more tour operators have been inspired and influenced by the delegates to develop and sell their own Samoa products. Two Vlogs and a travel blog will be released in June 2024 by Sicilia.

Guanxi – How We Can Help You

We specialise in marketing travel and tourism brands to Chinese customers, offering a comprehensive range of services tailored to this influential market. From cultural training and in-market PR to sales representation and social media activity, we help hotels, attractions, destinations, and businesses connect meaningfully with Chinese audiences.

Please feel free to contact us.