The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.

RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

A useful list of all the Chinese National Holidays of 2026 and a few other dates of note.

RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?

Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.

Find out more about the Dragon Boat Festival (端午节), one of China’s most exciting and time-honored celebrations.

In recent years, whisky has surged in popularity among Chinese consumers, particularly among younger generations.

Top 10 tips for getting started on RedNote! Unlike Western social media, success requires following extra rules.

Chinese students have long been integral to the UK’s higher education landscape, but their influence extends far beyond university campuses.

The extended eight-day break, which ran from the 28th of January to the 4th of February, has sparked a revival in domestic travel and presented a strong recovery in outbound tourism.

Over the past decade, China’s enthusiasm for winter sports has soared, transforming from a niche activity in its snowy northeastern provinces to a nationwide phenomenon.