The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.

In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?

Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?

The pivot away from the USA is real. 2025 enrolments into American universities are falling dramatically and there is a forecast crash of around 75% in 2026.

Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.

Find out more about the Dragon Boat Festival (端午节), one of China’s most exciting and time-honored celebrations.

In recent years, whisky has surged in popularity among Chinese consumers, particularly among younger generations.

The extended eight-day break, which ran from the 28th of January to the 4th of February, has sparked a revival in domestic travel and presented a strong recovery in outbound tourism.