This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.

In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?

RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

This year’s Chinese Tourism Leaders’ Dinner will be held on Monday 3rd November at Imperial China in London’s Chinatown, the original venue where the now annual event was first held in 2017.

Chinese travellers are connecting with museums digitally. Platform-based visibility is now as critical as physical accessibility.

Specialist Chinese marketing agency Guanxi expands its reach into Latin America and the Caribbean through partnership with Gondens International.

What are the major travel review sites in China and why are they more influential than TripAdvisor?

The use of QR codes in China is part of everyday life in China and their adoption is important for global tourism and retail brands who want to welcome Chinese visitors and shoppers.