When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.

New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.

In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?

RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

RedNote is currently the most important Chinese social media for travel, and as a brand, you will want to establish your presence on the platform. But should you employ an agency to help you or manage it yourself?

Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.

Top 10 tips for getting started on RedNote! Unlike Western social media, success requires following extra rules.

Douyin now has 750 million daily active users and last year, over 30 billion items were sold on the platform.

Anyone who knows anything about China – or technology – has heard of WeChat, China’s most popular messaging app.