social media
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Why should Caribbean destinations set up a RedNote account?
RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.
Trending Brands in China: Using Popular and Playful Crazes to Connect with the Consumer
Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.
Top 10 Things You Should Know About… RedNote!
Top 10 tips for getting started on RedNote! Unlike Western social media, success requires following extra rules.
Case Study: Guanxi Partners with CineAsia to Drive Engagement on LNER's RedNote
From the 18th of January 18 to the 25th of January, LNER had the exciting opportunity to collaborate with CineAsia, a leading independent UK film distributor, to launch a special film ticket giveaway campaign for Detective Chinatown 1900.
What is Douyin?
Douyin now has 750 million daily active users and last year, over 30 billion items were sold on the platform.
How to make the world's strongest brand work for you
Anyone who knows anything about China – or technology – has heard of WeChat, China’s most popular messaging app.