New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.

RedNote is currently the most popular Chinese social media app for travel and tourism content, and with beach and island destinations being increasingly popular in China it’s the perfect time to get your brand out there.

Finland is rapidly growing in popularity as a destination for Chinese tourists, and China is currently the leading Asian source market for Finnish tourism.

10 tickets have been released for sale for the 8th annual Chinese Tourism Leaders’ Dinner, hosted by specialist PR and Marketing agency, Guanxi.

#citywalk has become one of the most important travel hashtags in China as people recount their adventures exploring cities by foot and connecting with local cultures.

Chinese outbound travel and international education are experiencing a remarkable resurgence.

From Europe’s scenic rail journeys to Canada’s famous Rocky Mountaineer, Chinese visitors are embracing train travel like never before. This isn’t just a passing trend, it’s a reflection of cultural habits, economic factors and changing attitudes towards travel itself.

The Moroccan tourism industry will welcome the “China moment” as they enter into an annual marketing partnership with the Trip.com Group

Sri Lanka plans to significantly increase the number of tourists to 3 million by 2025 from 2.1 million in 2024 with India, Russia, the United Kingdom, Germany and China being their already existing source markets.

The extended eight-day break, which ran from the 28th of January to the 4th of February, has sparked a revival in domestic travel and presented a strong recovery in outbound tourism.

What does China’s expanding footprint in Eastern Europe mean for tourism?

Over the past decade, China’s enthusiasm for winter sports has soared, transforming from a niche activity in its snowy northeastern provinces to a nationwide phenomenon.