As China boasts the highest number of social media users worldwide (over 983.3 million as of 2025), it is understandable that trends and social media virality play a huge role in Chinese outbound tourism.
Social Media’s Impact on Chinese Tourism Read More »
China’s International Travel Trade shows are back! We have put together a useful guide to 2021’s exhibitions, all of which are expected to include face to face meetings.
Chinese travel trade shows 2021 Read More »
Guanxi’s Beijing Director, Vivienne, travelled to Thailand last week on holiday. Like a growing number of Chinese 30-somethings, she took her parents with her, and immersed herself in the experiences offered in Chiang Mai. Here she tells us why there’s a huge growth in multi-generational travel and how experiential holidays are important to the Chinese.
Vivienne takes her parents to Chiang Mai and learns Thai Boxing Read More »
1.373 billion. China’s current population – one that is now deemed as ageing. A country that used to have a 43 year average life expectancy now has a 74.7 year average. China clearly must be doing something right, especially with about 30% of the population being over the age of 50. This figure speaks volumes
China’s ageing population: a new market for tourism? Read More »
Following a competitive pitch, Royal Museums Greenwich (RMG) has appointed specialist Chinese travel PR and representation agency, Guanxi, to deliver its first ever promotional programme in China. Chinese tourists already account for 4% of visits to the Royal Observatory, making China one of the key international markets for the museum. Guanxi has been tasked with
Royal Museums Greenwich appoints Guanxi to handle Chinese promotional campaign Read More »
2015 saw China move into the UK’s top 10 most valuable inbound tourism markets, propelled by an increase of visits vs. 2014 of +47% and an increase of spend of +18%. This huge increase reflects an underlying growth trend over the last decade: the number of Chinese tourists coming to the UK has more than
China becomes one of the UK’s top 10 most valuable inbound tourism markets Read More »
It seems there is no corner of the travel sector left untouched by the growing Chinese market. It might not be the first thing which comes to mind when thinking about Chinese tourists, but caravanning is on the rise in China. This growing trend will be reinforced by Beijing’s All in Caravanning Exhibition 2016, taking
Caravanning – a surprising segment of Chinese tourism Read More »
In a peculiar turn of fate, China is now the world’s biggest market for red wine, surpassing France and Italy. Wine drinking is a relatively new habit in China but the nation is already the world’s 5th largest consumer of wine overall, and Alibaba expects 100 million consumers to take part in its 1st ‘Wine Day’ later this year.
Could China’s love of wine be a new source of outbound tourism? Read More »
According to the China Tourism Research Institute, 2015 saw an incredible 61.90 million outbound visitors from China in just the first half of the year, that’s 12.1% more than during the same period in 2014. And, surveys conducted by travel agencies all around China predict that outbound tourism is set to rise further still in 2016,
2016 Trends in outbound Chinese tourism Read More »
