viral

Trending Brands in China: Using Popular and Playful Crazes to Connect with the Consumer

Over recent years in China, there has been huge demand surrounding childlike and playful brands like JellyCat, Labubu, Butterbear, and Chiikawa. Adults feel able to connect with character fronted brands, which can provide emotional comfort to young professionals within stressful daily lives.

Social Media’s Impact on Chinese Tourism

By Katja Beard

As China boasts the highest number of social media users worldwide (over 983.3 million as of 2025), it is understandable that trends and social media virality play a huge role in Chinese outbound tourism.

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