With city breaks being a highlight in the demands of Chinese tourists this year, which destinations are standing out for bookings?

For Chinese students, a degree in the UK carries great prestige, and for the UK, an influx of Chinese students opens a staggering market. Learn more about this overlap of tourism and education here.

Since China’s international travel restrictions were lifted in 2023, Iceland has been rising in the ranks of popular long-haul destinations for Chinese travellers. So what draws them to this Nordic country?

Chinese outbound travellers are increasingly looking to use travel as a ‘reset’ button from every day life, now called ‘Wellness Travel’- a growing trend in 2026 that your brand should know about.

This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.

This year’s Spring season is predicted to see a surge in Chinese tourism, marked by the Chinese New Year- here are some early signs of growth and booking trends that we’ve seen so far.

Travel decisions for Chinese families are shaped by factors that are significantly different from western markets, particularly surrounding education. Understanding these dynamics is essential for tourism brands and destinations seeking to engage Chinese family travellers.

As sustainability becomes a central factor to the lifestyle choices of people around the world, travel is no exception. Read about the impact of environmentalism on Chinese travel patterns and choices.

Supported by UKinbound – The Guanxi China Roadshow 2026 is now ON SALE! Visit more than 40 Chinese tour operators in Beijing and Guangzhou across three days of business meetings.

New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.