Update on Direct Flights China to London – Summer 2026
Update on Direct Flights China to London – Summer 2026 Read More »
China
New Guanxi client- Shakespeare’s Globe
We are delighted to announce that we are now working with one of London’s premier tourist attractions, Shakespeare’s Globe. Shakespeare’s Globe is a world-famous theatre organisation dedicated to celebrating Shakespeare’s life and work in two historical venues, the Globe theatre and Sam Wanamaker playhouse. The Globe is also a major venue for concerts and other
New Guanxi client- Shakespeare’s Globe Read More »
The Wellness Travel Trend
Chinese outbound travellers are increasingly looking to use travel as a ‘reset’ button from every day life, now called ‘Wellness Travel’- a growing trend in 2026 that your brand should know about.
The Wellness Travel Trend Read More »
What happened in Chinese Outbound Travel over the Chinese New Year holiday?
This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.
What happened in Chinese Outbound Travel over the Chinese New Year holiday? Read More »
Chinese New Year 2026 Travel Trends
This year’s Spring season is predicted to see a surge in Chinese tourism, marked by the Chinese New Year- here are some early signs of growth and booking trends that we’ve seen so far.
Chinese New Year 2026 Travel Trends Read More »
Chinese Family Travel
Travel decisions for Chinese families are shaped by factors that are significantly different from western markets, particularly surrounding education. Understanding these dynamics is essential for tourism brands and destinations seeking to engage Chinese family travellers.
Chinese Family Travel Read More »
Sustainable Travel for Eco-Conscious Chinese Travellers
As sustainability becomes a central factor to the lifestyle choices of people around the world, travel is no exception. Read about the impact of environmentalism on Chinese travel patterns and choices.
Sustainable Travel for Eco-Conscious Chinese Travellers Read More »
China’s Travel Influencer Marketing: 6 Trends Shaping the Future
When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.
China’s Travel Influencer Marketing: 6 Trends Shaping the Future Read More »
Snow and Ice Tourism in China
As winter destinations in China welcome guests back to the slopes, the ice and snow tourism market is heating up earlier than ever.
Snow and Ice Tourism in China Read More »
Are you ready for the Chinese New Year?
The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.
Are you ready for the Chinese New Year? Read More »
Extended Chinese National Holidays for 2026
New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.
Extended Chinese National Holidays for 2026 Read More »
Chinese Tourism Leaders’ Dinner 2025
At World Travel Market London this month, 50 professionals shaping the future of China-UK Travel attended the annual Chinese Tourism Leaders’ Dinner, hosted by Guanxi. Read more about the market insights that were shared at the event.
Chinese Tourism Leaders’ Dinner 2025 Read More »
