We are delighted to announce that we are now working with one of London’s premier tourist attractions, Shakespeare’s Globe. Shakespeare’s Globe is a world-famous theatre organisation dedicated to celebrating Shakespeare’s life and work in two historical venues, the Globe theatre and Sam Wanamaker playhouse. The Globe is also a major venue for concerts and other […]
New Guanxi client- Shakespeare’s Globe Read More »
Since China’s international travel restrictions were lifted in 2023, Iceland has been rising in the ranks of popular long-haul destinations for Chinese travellers. So what draws them to this Nordic country?
Why are Chinese travellers going to Iceland? Top 5 Icelandic attractions. Read More »
Chinese outbound travellers are increasingly looking to use travel as a ‘reset’ button from every day life, now called ‘Wellness Travel’- a growing trend in 2026 that your brand should know about.
The Wellness Travel Trend Read More »
This year’s extended 9-day Chinese New Year holiday period saw a confident and steady recovery in the Chinese Outbound travel market, according to new data from the National Tourism Administration and Trip.com.
What happened in Chinese Outbound Travel over the Chinese New Year holiday? Read More »
This year’s Spring season is predicted to see a surge in Chinese tourism, marked by the Chinese New Year- here are some early signs of growth and booking trends that we’ve seen so far.
Chinese New Year 2026 Travel Trends Read More »
Travel decisions for Chinese families are shaped by factors that are significantly different from western markets, particularly surrounding education. Understanding these dynamics is essential for tourism brands and destinations seeking to engage Chinese family travellers.
Chinese Family Travel Read More »
As sustainability becomes a central factor to the lifestyle choices of people around the world, travel is no exception. Read about the impact of environmentalism on Chinese travel patterns and choices.
Sustainable Travel for Eco-Conscious Chinese Travellers Read More »
When Chinese travellers decide on their next overseas adventure, one thing is clear: influencers shape their journeys. Here’s what travel brands must know before refining their China strategy.
China’s Travel Influencer Marketing: 6 Trends Shaping the Future Read More »
The Chinese New Year is one of the most powerful cultural moments for China and one of the most influential consumption periods of the year.
Are you ready for the Chinese New Year? Read More »
New extended Chinese national holidays for next year have just been announced, with more days off meaning more time to travel for the Chinese outbound market.
Extended Chinese National Holidays for 2026 Read More »
In a 2025 survey of Chinese travellers, destinations such as Hong Kong, Singapore and Switzerland were perceived to be the most safe. So how can a refined marketing strategy help to move your destination up this list?
The importance of safety to Chinese travellers Read More »
The Chinese outbound travel market boomed during Golden Week, indicating strong continued market recovery and trends for ‘slower’, experiential travel.
What happened during Golden Week 2025? Read More »
